Display designers Essay

Display designers design and decorate displays in stores and other public places. They sketch designs or use a computer to produce plans. They also source or make, the furniture and props for the display. Some work as visual merchandisers, arranging products according to company display policy. The display designer is responsible for interpreting the ‘look’ of the store. Sometimes, this look is determined by head office, so that every store in the country (and often those overseas) presents an identical image. In this case, the designer will probably work as part of a display team, which includes fashion designers and graphic artists, designing the overall corporate image. A related role within retail display is that of the visual merchandiser. Visual merchandisers do not have the same amount of creative flexibility as display designers. Rather, they arrange products in store according to a prescribed display policy. Visual merchandisers working in a hotel or business environment will put up displays that have been created for them by graphics or exhibition designers. Store displays are changed regularly and tend to be centred around the seasons of the year. For example, a fashion store might split the year into two halves, the first running from January to June, the second from July to Christmas. Each season might have three themes, so that the first half of the year is divided into ‘early spring’, ‘mid-spring/early summer’ and ‘high summer’ themes. Designs may also be influenced by particular events in the calendar such as Valentine’s Day or Christmas, or whether the store is running a particular promotion. Display designers may get ideas from films and shows or use big celebrations, such as the Millennium, as inspiration. Ideas can be based on popular stories, the use of colour and light, humour or the latest fashion trends. Planning starts months in advance. By April, most stores have already decided how they are going to dress their autumn displays. Display designers first study a profile of the store’s customers and decide what kind of displays would most reflect a customer’s lifestyle. Then, in liaison with store management and the buyers, they come up with ideas within a set budget. They sketch designs, or use computer-aided design and perhaps make models with colour swatches to show how the merchandise will be presented, making best use of the available space. Once the designs have been accepted, the display designer sets about sourcing materials. A display can be complex or minimalist, depending on current fashions or a display designer’s particular style. A summer display could involve building a garden scene, using deckchairs, parasols and decking. Other designs may involve a simple series of panels, or a blown up photograph used as a backdrop. A display designer will have to consider colours and fabrics, lighting, the shape and grouping of props, the type of flooring and dressing of mannequins. Props can usually be hired or bought from specialist companies, but most display designers have to make some props and for this they will need a range of skills, from painting to carpentry. Stores are increasingly moving into what is called ‘retail theatre’, where they create a complete visual experience for the customer within a themed area. Displays must also be maintained and display staff are responsible for making repairs and dismantling and cleaning the relevant areas between each design. They may also be responsible for organising advertising material and set design for events such as in-store fashion shows. The principles of retail design apply to other areas, including exhibition design, point-of-sale design, product promotion, museum display and set decoration for film and television. Work Environment Display staff spend most of their time indoors, working from an office or studio within the store. If they are based at a company’s headquarters they will travel to stores with a photo or sketch to help them complete the required displays. A great deal of time is spent on the shop floor or in shop windows, creating displays. This work involves a lot of walking around, climbing ladders, lifting and carrying, so wearing the right footwear is vital. Shop windows can also get very hot in summer. They may visit suppliers and contractors, and will make trips to other stores to see their displays. Job opportunities also exist within exhibitions, trade fairs, hotels, television and film studios (set dressing), airports, seaports and on board ship. This kind of work is more likely to involve staying away from home for one or more nights. Skills and Interests Someone considering a career in display must have an artistic streak, with plenty of creative flair. The ability to think three-dimensionally is important, as is having a natural eye for colour and composition. Display designers need imagination as well as the ability to translate other people’s ideas into eye-catching designs. It is important that they are up to date with all the latest design trends. They need the practical skills to work with a range of materials, from MDF board to fabric, and an appreciation of the principles of lighting design. IT and computer aided design skills (CAD) are important, as well as technical drawing skills. Budgeting skills can be useful for the more senior positions. Display designers and visual merchandisers usually work alone but, as the retail industry is characterised by team work, it is important to have strong interpersonal skills. The ability to communicate design ideas to others is essential, as is working to tight deadlines. Stamina is important for what can be a physically tiring job. A display associate who has completed a college course is likely to start in a junior position within a store display team. They carry out a range of tasks such as cleaning and preparing windows and in-store display areas, ready for dressing. They will also arrange displays and make and repair props, all under the supervision of a display manager. A new entrant is likely to be given a practical test where they may have to suggest approaches to a window display or dress mannequins. Some stores promote talented retail staff into display positions and offer them the opportunity to attend courses on a day release basis, although this route is now less common. Relevant full-time courses include the HND in Display Design offered by the Central College of Commerce, Glasgow. Subjects covered include 3-D design, lighting, CAD and designing A display designer generally works a 40-hour week, including Saturdays. Although the work is not restricted to nine-to-five, unsociable hours are rare. It may be necessary, however, to work late in order to finish a display, particularly before Christmas when weekend work may also be required.

Egyptian Afterlife

Egyptian Afterlife Table of Contents  · Introduction2  · General Information, Main.3-6 o Mummification...3 o Journey to Yaru..4 o Recitation to the Gods4 o Myth and Rituals.5 o Opening of the Mouth Ceremony5  · Conclusion5-6  · Bibliography.7 Egyptian Afterlife Introduction Many ancient civilizations of the world have been unraveled, but one in particular interests me the most. The astonishing beliefs and lifestyle of the ancient Egyptians are unlike any other of its time or any time at all. These Egyptians had developments and beliefs that are still in some ways a mystery, but as the years go by, we begin to learn more. If you ever wondered what the meanings of some burial traditions or what mummies really were, you'll find out as you read along. I will discuss the procedures and beliefs of Egyptian afterlife.Egyptian Afterlife General/Main Information Once an Egyptian dies, there are several things that can be done with their remains.Egyptian VOne thing that we discovered that can be done wit h the remains is the process of mummification, which was only performed on certain people. So let's start there.The process of mummification is the form of embalming practiced by the ancient Egyptians that changed over time from the Old Kingdom (ca. 2750-2250 B.C.), when it was available only to kings, to the New Kingdom (ca. 1539-1070 B.C.), when it was available to everyone. The level of mummification depended on what one could afford. The most fully developed form involved five basic steps: 1. All of the internal organs, except the heart, were removed. Since the organs were the first parts of the body to decompose but were necessary in the afterlife, they were mummified and put in canopic jars that were placed in the tomb at the time of burial. They would take out the stomach and...

Tips on How to Set College Goals

Tips on How to Set College Goals Having goals in college can be a great way to stay focused, motivate yourself, and keep your priorities in order when things get stressful and overwhelming. But just how can you set your college goals in a way that sets you up for success? Think About Your End Goals What kind of goals do you want to achieve during your time in school? These goals can be large (graduate in 4 years) or small (attend a study session for chemistry once a week for at least a month). But having a main goal in mind is the first, and perhaps most important step, in setting realistic goals. Be Specific With Your Goals Instead of Do better in Chemistry, set your goal as Earn at least a B in Chemistry this term. Or better yet: Study at least an hour a day, attend one group study session a week, and go to office hours once a week, all so that I can earn a B in Chemistry this term. Being as specific as possible while setting your goals can help make your goals as realistic as possible- meaning youll be more likely to achieve them. Be Realistic About Your Goals If you barely passed most of your classes last semester and are now on academic probation, setting a goal of earning a 4.0 next semester is probably unrealistic. Spend some time thinking about what makes sense for you as a learner, as a student, and as a person. If youre not a morning person, for example, setting the goal of waking up at 6:00 a.m. every morning to hit the gym is probably not realistic. But setting the goal of getting in a good workout after your Monday, Wednesday, and Friday afternoon Shakespeare class probably is. Similarly, if youve been struggling with your academics, set reasonable goals that focus on helping you make progress and improve in ways that seem reachable. Can you leap from a failing grade last semester to an A this semester? Probably not. But you can aim to improve to, say, at least a C if not a B-. Think About a Realistic Timeline Setting goals within a time frame will help you set deadlines for yourself. Set goals for a week, a month, a semester, each year (first-year, sophomore year, etc.), and graduation. Every goal you set for yourself, too, should have some kind of time frame attached. Otherwise, youll end up putting off what you need to do since theres no deadline by which you promised yourself youd reach your goal. Think About Your Personal and Intellectual Strengths Setting goals can be challenging for even the most driven, determined college students. If you set yourself up to do things that are a bit too challenging, however, you can end up setting yourself up for failure instead of for success. Spend some time thinking about your own personal and intellectual strengths. Use your strong organization skills, for example, to create a time management system so you stop pulling all-nighters every time you have a paper due. Or use your strong time management skills to figure out which co-curricular commitments you need to cut in order to focus more on your academics. In essence: use your strengths to find ways to overcome your weaknesses. Translate Your Strengths Into Details Using your strengths- which everyone has, so dont sell yourself short!- is the best way to get from idea to reality. When setting goals, then, use your strengths to make sure you: Have a plan and a way to get there. What is your goal? What specific things are you going to do to reach it? By when?Have a way to check your progress. How will you know if your goal is working? When will check in with yourself to see if youre making the smaller steps you need to take along the route to reaching your big goal?Have a way to hold yourself accountable. What will happen if you dont do what you promised yourself youd do? What will you change?Have a way to adapt to change. Inevitably, something will happen that will throw a wrench in your plans. So what will you do to adjust to change? Being too strict with your goals can be counterproductive, too, so make sure youre flexible.Have rewards built in along the way. Dont forget to reward yourself for reaching mini-goals along the way to reaching your big goals! Setting and working toward goals takes major work and dedication. Reward yourself to keep your motivation up and to, well, just be nice to yourself. Because who doesnt like a little recognition, right?

History Reviews Questions Case Study Example | Topics and Well Written Essays - 500 words

History Reviews Questions - Case Study Example According to the report  the adversary denotes the participants in a contest between two equal opponents on trial and the trial usually take place under a formal guidance of the court. Witnesses were occasionally involved to provide their accounts voluntarily or under swearing of an oath. The adversarial system rests its faith in the assumptions that partisan advocacy and manipulation of evident materials coupled with equality can put a judge in the position to determine the truth. The type of system is mostly used in countries with legal misdemeanour such as minor traffic offences.This essay discusses that  the adoption of inquisitorial justice was connected to the use of terror in the trials in that, some of the individuals were able to twist their cases in courts to warrant for a thorough investigative process. While the process of investigation was going on to extort the truth, some of the accusers used to commit terror to disrupt the investigative process. Witchcraft was tri ed in secular courts despite being a spiritual crime; this was perhaps because of the extent of damages it caused in the society. There were beliefs that witchcrafts caused many calamities like sickness, death and other misfortunes. It was these other civil related crimes that made witches be tried in the secular courts. The early official church teaching was that there were no existence of the witches, yet the ancient legal procedures including the inquisition of heretics, mostly the Albigensian and the Waldensians.

Biography Of Benjamin Franklin Essay Example | Topics and Well Written Essays - 750 words

Biography Of Benjamin Franklin - Essay Example Despite his achievements at school, he was removed from school at the age of 10 to work at candle making with his Dad. At the age of 12, Benjamin was apprenticed to his brother James at his printing shop by his father. Benjamin took on the fake name Mrs. Silence when James refused to publish any of his writings. With this, his imaginative and amusing letters were in print in his brother’s news paper. When the letters were discovered to be Benjamin’s, James was very angry. After that, Benjamin escaped to New York, although he settled in Philadelphia, this is the place he settled for the rest of his life (Sherrow 7). During the 1730s, Franklin’s prominence and success grew very much at the end of the 1732 with the publication of Poor Richard’s Almanack. He established a lending library for people to share his zeal for reading, and he chosen the Grand Master of Pennsylvania Mason, postmaster of Philadelphia and clerk of the state assembly. In the 1740s, Franklin went up into entrepreneurship with his invention of the Franklin stove; he also rose into scientific pursuit. In 1750, he conducted the kite-and-key experiment and some of his electricity theories were published in England the preceding year. He was tapped as an ambassador to represent the Pennsylvania Assembly, Georgia, Massachusetts and New Jersey, in England. He went on working towards colonial union and in 1766 he hold up the repeal of the Stamp Act (Dubourcq 10). Having mapped the postal routes in 1762, Franklin was designated the second Continental Congress and as a postmaster general in 1775. Moreover, in 1776, he was among the five men who drafted the Declaration of Independence. Also he was one of the men who planned the Article of Confederation. In 1785, Franklin returned to America from France. He was chosen to stand for Pennsylvania at the constitutional convention that planned and ratified the new U.S constitution. He took part in electing

Quoting, summarizing and paraphrasing Essay Example | Topics and Well Written Essays - 500 words

Quoting, summarizing and paraphrasing - Essay Example Employers using the services of these people usually pay them much below the minimum wages. It should also be noted that not all illegal immigrants enter a country voluntarily. Many times girls from poor family are deceived into thinking that they will get good jobs in the foreign country and then smuggled into a country for prostitution. This kind of illegal immigration is a problem in Middle East and Europe (Illegal Immigration, http://www.usimmigrationsupport.org/illegal_immigration.html). In recent years, the problem of illegal immigration has become a cause of concern in the United States. The state has stepped enforcement measures leading to many illegal immigrants feeling insecure. The Pew Hispanic Center carried out a survey in 2007 to understand the view of the Hispanics, the largest minority group in the US, regarding the recent tough stand of the administration against the illegal immigrants. The study found that â€Å"just over half of all the Hispanic adults in the United States worry that they, a family member or a close friend could be deported.† Many Hispanics are also wary of the inability of the government to enact an immigration reform bill. It was also widely felt that increased public attention was making life more difficult for them and that they were less likely to use government services or travel abroad. As many is 75% of all the Hispanics surveyed opposed stepped up enforcement measures against illegal immigrants. However, non-Hispanics supported such measures and there was a â€Å"wide variance in the views of the Hispanics and the non-Hispanics.† (Pew Hispanic Center). The survey also found that even within the Hispanic community there was significant variance between the views of native-born and foreign born Hispanics, with native born Hispanics having a view closer to that of the rest of the US population. These enforcement measures were stepped up after the September 11 attack on the World Trade Center.

Political And Economic Stability In Singapore

Political And Economic Stability In Singapore MICE industry is increasing rapidly and create tremendous amount of profits worldwide in tourism sector. MICE stand for meeting, incentives, conferences and exhibition which driving ahead as a key growth driver. The MICE industry plays a very important role and economic contributor in Singapores tourism industry. There are many factors that makes Singapore become a major MICE destination in the world. Singapore is working hard to stay on top of the competitive business event arena and now Singapore is ranked as the top convention city in Asia for ninth times. Singapore has the first class conventions venue such as Singapore Expo. Besides, Singapores pro business environment, multi-ethnic landscape, strategic geographic location and multi lingual populace has attract many business travellers prefer to do their business tourism in Singapore. With its strategic location, government support and all those strengthen factors; it makes Singapore boost them to hit the highest achievement in this sector. The influencing factors are divided into few different categories. 1.2 Problem Statement This research is about how Singapore develops themselves to become a major MICE destination among the world. At the moment, they are doing a very great job as a MICE destination in Singapore. In fact, there are several factors that influence Singapore as a MICE destination. 1.3 Research Question What is MICE industry all about? What are the major factors that influence Singapore as a major MICE destination in the world? What makes Singapore become a major MICE destination in the world? The forecast be for this sector in Singapore and why? What makes Singapore continuously attracts high profile and highly rated international business events? What have Singapores government done in order to boost up their MICE industry among the world? 1.4 Research Objective This research is going to find out the factors that influence Singapore as a major MICE destination in the world. By carry out this research, the MICE industry in Singapore has growth rapidly and future lifestyle as well. Besides, there is also the understanding of how importance MICE industry that could affect Singapores tourism sector and to find out the reason why business travelers loyalty toward Singapore as their favorite MICE destination. Lastly, this research also show the evaluate business travelers benefit and interest by organizing an event in Singapore. 1.5 Conceptual Framework Define MICE industry in Singapore Strategic Location Critical Mass Communication Infrastructure Stability political and economic in Singapore The major factors that influence Singapore as a major MICE Destination in the world Excellent transportation system and telecommunication connectivity. Excellent meeting and conference venue. Pro Business environment and governments support The forecast be for this sector in Singapore Figure 1.1 According to this figure 1.1, it illustrates the major factor that influences Singapore as a major MICE destination in the world. The purpose of showing this figure is to demonstrate the topic of this report. The theory framework will show the reason why Singapore can become a ideal MICE destination to the business travellers. Firstly, this research shows aspect that could influence Singapore as a major MICE destination. Besides this, the report also shows how Singapore develops their MICE industry in tourism sector. Lastly, will be the evaluation of forecast for this sector in Singapore. 1.6 Scope and Limitation The scope for this research is to focus on Singapore MICE industry. Besides that, is to observe how Singapores MICE industry growth rapidly within these few years, how they develop their MICE industry in order to increase the amount of tourist and to predict Singapores MICE industry in the future. The time constraint will be the limitation as this research paper due to the study period of time which is from January 2010 to June 2010. It s about half year time, due to the limited time the researcher may face the difficulties when finding the resources and getting the information from journals, online journals, newspaper, websites, books and etc. There is only limited and restricted literature for Singapore MICE industry that is related in the journal databases such as EBSCO Host, Ebrary, and Google Scholar, and some of the sources that provided were not up to date. But this is a challenge for me to do more on this research. Significance of the Study This research aims to gain an understanding on how Singapores MICE industry growth rapidly in tourism sector. To carry out this research, Singapore is working hard and put themselves out on top of the challenging business events field. This research is very important and very useful. Through this research, the targeted readers which are interested in organize a conference event in Singapore can refer to and to find out the reason why Singapore can be a major MICE destination in the world by maintains their quality and their MICE facilities. Other than that, this research could recommend targeted readers to choose Singapore as their ideal MICE destination. Chapter 2 Review of the Related Literature 2.1 MICE Industry in Singapore MICE industry is increasing rapidly and create a tremendous amount of profits worldwide in tourism sector. MICE are acronym of meeting, incentives, conferences and exhibition which driving ahead as a key growth driver. Europe and North America has been stated as one of the front MICE destination but Asia also one of the country that involves a lot in this industry. Singapore is not an exception. The MICE industry plays a very important role and economic contributor in Singapores tourism industry. A new era of tourism development and attractions will be gearing up for major revitalization by Singapores tourism sector; it will also re-define Singapores tourism landscape. Singapore has the first class conventions and exhibition facilities such as SINGAPORE EXPO and SUNTEC Singapore international convention exhibition centre. In addition, Singapore has outstanding communication infrastructure, it provides more convenience to tourist travel from one place to another domestically and internationally. Singapores pro business environment, multi-ethnic landscape, strategic geographic location and multi lingual populace has attract many business travellers prefer to do their business tourism in Singapore and accompaniment by MICE facilities, infrastructure, expertise and proficient in event management. Singapore put themselves out on top of the challenging business events field. Singapore MICE industry has grown rapidly and now Singapore is ranked the world top three cities for meetings by the Unions of International Associations (UIA). Apparently Singapore has been stated and positioned as the Top Convention City all around Asia for ninth time and the Third Top Convention City around the world for the second consecutive year by ICCA Ranking. Singapore has leapfrogged two score to reach on top of the ranking, defeating Paris and Vienna and providing its goal to be the top of the universe an improvement. 2.2 The factors that could influence Singapore as a major MICE destination in the world. There are many factors that can manipulate Singapore to become a major MICE destination in the world and it also could affect their tourism sector by increase MICE events in their own country. The factors also can be consider as their strength mean while it is a positive factor that can enhance their MICE sector to becoming the Best City for MICE events among the world in the future. 2.2.1 Critical Mass The most important factor is it has critical mass; it has been awarded by the Union of International Association (UIA) and Asias top convention city for several years. By developing a critical mass of MICE event is this industry, this will helps to create an eco-system of business event that harmonize one anothers existence. Business event not only generate enliven of MICE industry in the mean time its also build up Singapores value intention as a MICE destination. For the past few years, Singapore has increase the amount of international meetings. These shows from the creativity and quality of the Singapore MICE industry and construct Singapore constantly catch the attention of high-profile international business event. 2.2.2 Strategic Location Secondly, Singapore has a strategic geographic location which is central location in Asia and also a connection between east and west. It also acts as key district hubs for Asia. This strategic location makes Singapore exert a pull on global businesses and it smoothly links around the world. There were few big events of different industries was held in Singapore such as Asia Aerospace, Food Hotel Asia, Communic Asia and Broadcast Asia and etc. The feedback was great. Singapore is a safe hospitable country; this is also one of the reasons that event organizers choose Singapore. Beside this, Singapore Changi Airport is also one of the busiest airlines in the world, which connects to over 180 cities in 50 countries and is categorize as a premier International Maritime Centre. Its wide ranging air and sea linkages allow ones business to allowed 2.8 billion people within a seven hours flight radius. Singapore Tourism Board claims that Singapore position attest to its appeal as a premium business travel and meetings, incentive travel, convention and exhibition destination 2.2.3 Stability political and economic in Singapore Singapore has a good reputation of efficient, honest and politically stable government compare to other countries. Singapores stability of political gives the trust of safe for business travellers to decide to organise events in Singapore. Singapore is a knowledge-based economy and attracts worldwide investments. This may attract foreign investors flock its shores because of their open trade procedure, social stability, world class infrastructure and international communication links. The stability of Singapores economic also will raise the amount of business travellers invest in promoting their product in Singapore. The IMD World Competitiveness Yearbook 2008 stated that Singapore as the worlds second most competitive economy. The stability political and economic growth is sustain by the government of Singapore, it helps to attract more business travellers to held their event in Singapore with no burden compare to their competitors such as Malaysia and Hong Kong. 2.2.4 Communication Infrastructure Singapore is well known by their efficiency and good communication infrastructure have allow it to attract a whole train of international events including the Asia-Pacific Economic Cooperation (APEC) meetings in 2009 and the forth coming event will be the first-ever summer Youth Olympic Games which falls on 14th August 2010 to 26th August 2010. Singapore also attracts business travellers to contribute to its achievements as a main destination for both business and entertainments. Singapore has rated the top in terms of basic infrastructure and technology infrastructure in the World Competitiveness Yearbook. Its efficiency through latest technology and modern infrastructure makes Singapore MICE industry speedily grow in tourism industry. 2.2.5 Pro Business environment and Government Support Singapore is recognized as a PRO business environment and its recommended as the most beneficial place in the world for businessman to start their business there. In facts, Singapore has been noted as No 1 in terms of Ease of Doing businesses for the past four years by the World Bank. Singapore is one of the lowest corporate and income tax rates among the most of the countries. The government has improves the firm environment to help business manage more efficiently. Singapore has effectively reached a good amount of association meetings by its well-built business basics and plans to assemble a active ecosystem of business events. Singapore Tourism Board (STB) said All vital signs are pointing towards the return of business confidence in the Singapore business event sector, fuelled by dynamic developments taking place within the tourism landscape. Leverage in our sterling track record and a sound business fundamental, Singapore has secured a robust pipeline of business events, including key international association meeting in coming years. The general pro-business environment gives Singapore a competitive boundary as a major MICE destination in the world. There is another reason that makes Singapore become a PRO business environment and MICE destination because of the strongly government support through Singapore Tourism Board (STB), government support was the key to make an event successful. Singapores government give fully support in this sector and contributes Singapore as a vibrant business environment. Singapore devoted a lot in promoting the MICE business and also their tourist attractions because conventions and event have the ability to make more profits and jobs in short term and it can increase the interrelated investment and the amount of visitation on longer term. The Singapore Exhibition and Convention Bureau (SECB), a group of the STB has develop the Business Events in Singapore (BE in Singapore) its help business events organizers release a higher amount of events. Besides, Singapore Tourism Board (STB) also launched another campaign Make It Singapore and it helps to offer marketing support and motivation to potential MICE business. Furthermore, Singapore is has the professionalism in the MICE industry that can makes Singapore to be a global exchange core where people can gather and share their ideas and knowledge. 2.2.6 Excellent meeting and conference venue and offers venue Singapore is a global core for business and leisure and it is also a best option for convention and events. The excellences of hotel ballrooms and with the first class convention centres, Singapore has continuously recreates with new event location and attraction such as Marina Bay Sands Singapore. Marina Bay attractions will create a unique MICE venue that we cannot found elsewhere in Asia with international standard MICE facilities and services. MICE facilities in Marina Bay Sands, Singapore Expo, Suntec International Convention and Exhibition Centre are amalgamate to boost Singapores attractiveness as a business and leisure destination. Suntec Singapore International Convention and Exhibition Centre and Singapore Expo are defined as a favourite choice for all find of business event due to their huge exhibition spacious. A good convention centre, exhibition halls and meeting venue plays a very important role when we organize an event. 2.2.7 Excellent Transportation System and Telecommunications Connectivity Singapore posses of efficiency and excellent public transportation system, which includes cabs, buses and the modern Mass Rapid Transport (MRT) rail system same goes to their air transportation. Tourists can get around in Singapore with no burden due to their excellent transport system. An outstanding network of railway system and buses connect travellers to reach any point of the city and the public transportation prices are reasonable to everyone. Singapore provides convenience for foreign business travellers to reach any destination, conference venues and attractions with their public transport system on time due to their punctuality of railway systems. The newly opened MRT network has made ease of access to conference venue such as Suntec Singapore and Singapore Expo, it made convenient for those business travellers. Beside this, Singapores bus network is tremendously frequent and extensive and it does not only bring convenient to Singapores citizen and also tourists. Singapore is well recognized for their public transportation and telecommunications connectivity. According to a survey carried out by Singapores Land Transport Authority in year 2006, 8 out of 10 Singaporeans were satisfied with their public transportation system such as buses and also railway system, Singapore has 21 Tbps of installed international communication infrastructure capacity, adequate for every business require in telecommunications connectivity. They are one of the more aggressive telecommunication hubs around Asia Pacific. They also provide excellent telecommunication links with broadband network all around business hotels, so those business travellers can surf the internet anytime when inside the hotel room. 2.3 Forecast Singapore MICE industry in the future. From my point of view, I strongly believe that Singapore will finalize to the top spot and becoming the Best City for MICE venue in the future. Singapore will also be leading ahead of other countries. Singapores tourism background is going through a dynamic transformation. On year 2010, there will be more cityscape that gives off more vibrant and enthusiasm on the atmosphere. Singapore are still innovating themselves by introducing newly, modern venue and outstanding facilities to give their foreign business travellers and demonstrators a pleasure knowledge and ambience. They will also keep up their status as Asias premier MICE destination through recommending new transportation system and entertainments. The Asia-Pacific is likely to attract over 100 million business travellers and MICE visitors by 2015 with the growth prospective in the region. Therefore there will be no surprise that Singapore to become a bigger slice of this MICE market. With its stability political and global economy shows signs of reflect, the business event sector is in good chance of taking advantage of on business opportunities. In the upcoming years, Singapore will keep a strong pipeline of business occasion, including the key international association meetings. Ms Melissa Ow, Assistant Chief Executive, Business Travel and MICE Group, Singapore Tourism Board (STB) said: As we move into 2010, and climate of economy recovery the STB will continue to work closely with our industry partners to meet business event organisers evolving needs, explore new business leads and strengthen our international marketing and channel development efforts. Marina Bay sands will be one of the improvement into an amalgamate MICE venue which offers 200,000 square meter of convention and exhibition space which create and grow strategic business occasion. These developments will redefine Singapores downtown and central business region. There are estimate more than 150,000 meeting attendees are to stopover Singapore for those events that already booked at the Marina Bay Sands. Besides, Resort World Sentosa has accommodated 35,000 attendees at a single event. Marina Bay Sands said that it has secured more than 30 events development to be held there from this year to 2012. On the year of 2010, the worlds first -ever summer Youth Olympic Games will be hosted by Singapore. With approximately arrival of 15,000 overseas participants and visitors bring about 180,000 or more visitor to Singapore. Beside this, Singapore is also hosting a series of upcoming events and meetings in these few years, such as International Cruise Terminal 2010, Gardens by the Bay 2010, Sports Hub 2010, National Art Gallery 2013 and many more. Singapore will continue to expand their abilities and upgrading their infrastructure to provide business event travellers in order to guarantee their position as one of the top Asian. Singapore Tourism Board (STB) has planned to upgrade the facilities of Singapore Expo to make sure Singapore Expo is well-organized to sustain the development of MICE industry. The upgraded facilities will ensure Singapore Expo retains their excellent venue for business events. There are many growing competitors out there from other country such as Malaysia, Hong Kong, Thailand, Macau and etc. But Singapore is making every chance to offer good facilities and services to their business event travellers. Besides, STB are working continuously closely with the events industry. The main purpose is to increase the amount of the business event at Singapore and to make sure that the MICE sector continues to move ahead as a key driver of tourism development in Singapore. Lastly, I personally think that Singapore has performed well in this industry and lead Singapore to be on top of the MICE industry, because during the staging events in Singapore, the event organiser can be assured of their quality service, accompanied by its tremendous transportation and professional workforce. Although Singapore has obtain a lot of awards but they dont feel self-esteem, they keep on their good work and maintaining their facilities to achieve and make them the best MICE destination in the world. Furthermore, Singapores MICE industry is on the roadway and I strongly believe that if Singapore put in more efforts on this industry, it can leapfrog to reach the top and becoming the Best City for MICE events among the world in the future. Chapter Three Research Methodology 3.1 Research Method For the methodology, this research will be using questionnaire. Among quantitative method and qualitative method, I use both of the method for my research. It is also known as a mix of approaches. The first method is quantitative method which is a technique to gather quantitative data such as information dealing with numbers and anything that is measurable. While for the qualitative method is to understand the meaning of the numbers produced by quantitative method. We have to observe case analysis with given research imply to qualitative methods and quantitative methods to request respondents to rank their perception about these particular topic. 3.2 Research Design There are two types of research method which is qualitative method and quantitative method. Qualitative method is more on observation and quantitative method is subjective. Qualitative method need to collect date based on quality and is difficult to generalize because everyones perception is different; meanwhile it may affect the quality of the result. For the quantitative method, it is more objective compared to qualitative method because the data must be fact and logic. And it will be in numbers and also in statistics such as graphs or tables. It is essential to use both methods to understand the core of this research. 3.3 Data Collection Apparently the data in this report is collected from the secondary data which is online database. Secondary data can be easily found at journal, articles, websites, textbooks, books and etc. The researcher gets the journal from the college library website and it is mainly taken from the Google Scholar and EBSCO Host.