Physician Assisted Suicide Should Not Be Legalized

Minerva Villarreal GOVT 2306 Eric Lundin 8 April 2016 What Defines Dignity? It is alarming that in 2013, there were eight patients from Oregon who died from lethal medication they were prescribed one to two years prior (Annual Reports). In order to receive a prescription, a patient must have a terminal illness along with a prognosis of less than six months. Physician-assisted suicide should not be legalized because not only is it unethical overall, but it leads to a slippery slope regarding normalized euthanasia, and power wrongfully resting in the hands of someone else to decide another person’s time of death. It is understandable that one person can go through sufficient amounts of serious pain that they would consider death. There are†¦show more content†¦If the first oral request is accepted, there must at least be a 15 day period until they make the second oral request. A written request then proceeds after the oral ones in which at least one of two witnesses required must be unrelated. In a measly waiting period of 48 hours, the patient can then pick up their prescription from a pharmacy (Death with Dignity). After a patient has possession of his or her lethal dose of medication, they can wait as long as they would like to consume it. Although not required to consume the medication at all, if a patient lives past their prognosis, it makes the Death with Dignity Act seem even more unfavorable. The whole purpose of the Death with Dignity Act is to allow terminally ill patients who are suffering greatly to take control of when they would like to go into their peaceful inevitable death instead of being taken by surprise. Although some may see physician-assisted suicide as a more peaceful means to end their suffering, the process can be taken advantage of, undermining the laws that allow for it. Instead of calling physician-assisted suicide what it actually is, its supporters would rather call it â€Å"Death with Dignity.† Such an act can be found in five states including Oregon, Washington, Vermont, California, and Montana. The difference between Montana and the other four states is that it is only legally allowed on a case-by-case basis (Death with Dignity). The first time the Death with Dignity Act took effect was in Physician Assisted Suicide Should Not Be Legalized Physician assisted suicide is legal but it is always subject to change. How does this make you feel? Do you agree with this choice or not? There are only 4 states in the U.S. that makes this legal. Oregon, Montana, Washington, and Vermont are the only states that have made this legal in the U.S. People are actually putting their lives into someone else’s hand who mind you gets paid for what they are doing. They are letting someone who is getting paid to do what they are doing decide if they live or not. Physician assisted suicide should not be legalized in any of the 50 states. Euthanasia is the practice of ending a human life with that person s consent, voluntary stopping of eating and drinking, and physician assisted suicide invites compromise among caregivers or family member who might have economic or otherwise selfish interests in ending another’s life. Physician assisted suicide is a procedure when a physician intentionally and knowingly gives lethal dru gs to their patients at their request. Physician assisted suicide invites compromise among caregivers and or family members who may be struggling financially or have other selfish interest in ending another life. A family member may get a great amount of money from someone’s death. These individuals also may inherit valued things when that person passes. The may inherit things such as a car or a house that they just get handed to them with no payments or mortgage. And no matter how sinful suicide mayShow MoreRelatedPhysician Assisted Suicide Should Be Legalized1487 Words   |  6 Pagesthat physician assisted suicide should be legalized in the case of a chronic illness, where the patient must take a large amount of drugs to heal themselves and or to subdue pain, and where the patient is living a life that is less fulfilling, or diluted, from their life before. Physician assisted suicide can be to patients who are suffering and wish to end their life, with the help of a physician so the patient could feel more comfortable or safer. As mentioned in class, physician assisted suicideRead MorePhysician Assisted Suicide Should Not Be Legalized905 Words   |  4 PagesPhysician-assisted suicide is when a terminally ill patient requested a physician to facilitate the patient death by providing the necessary lethal dose of a drug which enables the patient to perform the life-ending act. Provided that, Physician assisted suicide has been part of the debate about improving end-of-life care for terminally ill patients for decades. As a result, physician assisted suicide may be viewed morally wrong by some people, but morally permissible by another. Even though, physicianRead MoreShould Physician Assisted Suicide Be Legalized?1426 Words   |  6 PagesPhysician assisted suicide is also known as assisted suicide. It is a very controversial procedure. It is not favored by many. However, in present day society is little bit inclined towards assisted suicide. There is ongoing debate on the legalization of assisted suicide. The main reason to oppose of assisted suicide is the fear of mistreatment of the patient, abuse of power and so on. In contrary, many see assisted suicide as a way to decrease pain in the end of life. Read MorePhysician Assisted Suicide Should Be Legalized1181 Words   |  5 Pagesenduring the pain because it would be illegal to kill you. A survey taken in the United States has shown that 54% agree to physician assisted suicide or euthanasia. Euthanasia preserves rights of an individual, brings an end to the pain, and provides death with dignity. Even though others may disagree and say that its religiously incorrect, physician assisted suicide should be legalized. In the United States, we have certain human rights and that includes the right to choose to end our lives. UnderRead MorePhysician Assisted Suicide Should Be Legalized943 Words   |  4 Pagesto commit suicide, but his mom resuscitated him both times. Therefore, Danny decided to starve himself to end his suffering once and for all (Grimminck). People such as Danny, cancer, and ALS patients, who are battling terminal illnesses, deserve the right to choose when enough is enough. Physician assisted suicide should be legalized because it’s the compassionate thing to do, people deserve autonomy and because it is a better alternative. People may argue that physician assisted suicide is wrongRead MoreShould Physician Assisted Suicide be Legalized?1343 Words   |  6 PagesPhysician Assisted Suicide Should Be Legalized? Should people have the right to kill themselves if they’re on the verge of dying? People are allowed to kill themselves in everyday life, so why can’t a person who knows that there is no way he will be able recover from his illness choose to end his life on his own terms? Many people don’t support and agree with assisted suicide. Even though many people don’t believe in physician assisted suicide, there are people suffering when they shouldn’t haveRead MorePhysician Assisted Suicide Should Be Legalized2000 Words   |  8 PagesIs it appropriate for an individual to end their life through physician-assisted suicide in developed countries, specifically in the United States? Physician-assisted suicide (PAS) is the voluntary termination of one’s own life by the administration of a lethal substance with the direct or indirect assistance of a physician. The assistance of a physician for a terminally ill patient to commit their own suicide, has been a much debated topic in developed countries. It is a much bigger topic in developedRead MorePhysician Assisted Suicide Should Not Be Legalized1194 Words   |  5 Pagessubject of legalizing physician-assisted suicide is hotly debated these days. There have been many high profile cases including Dr. Jack Kevorkian in the 90’s to the young Oregonian Brittany Maynard who ended her life just this year. Physician-assisted suicide is currently legal in Oregon, Washington, and Montana. However, even where legal, it is unethical for medical professionals to engage in assisting patients to end their lives. There are many good alternatives to physician-assisted death availableRead MorePhysician Assisted Sui cide Should Not Be Legalized2412 Words   |  10 Pagesmonths. Physician-assisted suicide should not be legalized because not only is it unethical overall, but it leads to a slippery slope regarding normalized euthanasia, and power wrongfully resting in the hands of someone else to decide another person’s time of death. It is understandable that one person can go through sufficient amounts of serious pain that they would consider death. There are not a great amount of options one can take, but one in particular is physician-assisted suicide. AccordingRead MoreEuthanasia/Physician Assisted Suicide Should Not be Legalized1343 Words   |  6 Pagesforget how euthanasia murdered that beloved man, my grandfather. Euthanasia/Physician assisted suicide should not be legalized in the United States. The definition of murder is â€Å"killing intentionally and with premeditation†, how is euthanasia any different? (Miller) Not only is it morally wrong, but logically and ethically as well. Human life is not anyone’s to take and destroying it is devaluing a gift given to us. â€Å"Suicide is the 11th leading cause of death among Americans† and making it lawful would

Mary Shelley s Frankenstein And The Modern Prometheus

Psychologists and sociologists often refer to Mary Shelley s masterpiece Frankenstein or the Modern Prometheus as a starting point to drive the question: what it means to be human. Mary Shelley s Frankenstein or the Modern Prometheus suggests the possibility of reconstructing a broader approach towards scientific discovery by portraying the dangers of blindly pursuing scientific knowledge done so by the modern Prometheus that is Victor Frankenstein. Thomas Vargish in Technology and Impotence in Mary Shelley s Frankenstein states that although technology serves to express, aid and extend values (325), Victor Frankenstein immerses himself to creating a creature that manipulates what technology is made to do. Bernd Jager in Mary Shelley s Frankenstein and the Fate of Modern Scientific Psychology affirms that science and technology brings man in direct confrontation with an anonymous natural order. Furthermore, this order ignores man s presence. Jager s definition of the meaning of human ity is to learn and master technology and science while maintaining an uninhabitable relationship with it (271). The cryptic title of the novel alludes to the classical Greek mythology of Prometheus, a Titan who was eventually punished by Zeus made man out of clay and gave them fire for survival. The novel thereby alludes to the Ancient mythology by giving the readers a sense of consequence resulting from seeking enlightenment and the ability to create life like God. By portrayingShow MoreRelatedMary Shelley s Frankenstein And The Modern Prometheus1342 Words   |  6 Pagesthere is no doubt in the connection of the Greek God Prometheus and Mary Shelley’s Frankenstein, as the title of the book states: Frankenstein, or the modern Prometheus. Shelley made sure that the readers knew that Frankenstein is to be seen as the modern Prometheus, and all things in her book connect Frankenstein to the Greek God that shaped Humanity. In this essay is stated that Frankenstein is indeed as Shelley meant, the modern Prometheus. Reasoning behind this is of how Frankenstein’s and Prometheus’sRead MoreMary Shelley s Frankenstein And The Modern Prometheus871 Words   |  4 PagesThe title of Mary Shelley s novel is Frankenstein; or the Modern Prometheus. So it shouldn t come as a shock that Mary Shelley was actually influenced by this tale. Her husband Percy Shelley had actually begun composing his own tale of Prometheus in the form of poetry entitled, Prometheus Unbound. He began composing this piece around the same time that his wife was publishing Frankenstein. Mary Shelley included The Modern Prometheus as part of her title for the novel and she attempts to compareRead MoreMary Shelley s Frankenstein, And The Modern Prometheus3901 Words   |  16 Pages â€Å"Frankenstein, or the Modern Prometheus†, by Mary Wollstonecraft (Godwin) Shelley Mary Shelley s novel Frankenstein is best known for its influence in popular culture through many film adaptations. It is in fact, however, one of the great novels of ideas. Write an essay that discusses in what sense you think it is a novel of ideas. What are its claims about human reason and human nature? Shelley explores some aspects of human nature, specifically human lust for power and the unfortunate way weRead MoreFrankenstein, By Mary Shelley s Frankenstein And The Modern Prometheus1316 Words   |  6 Pages Monstrosity in Marry Shelley s â€Å"Frankenstein† Mary Shelley s â€Å"Frankenstein† or â€Å"The Modern Prometheus† is an examination of monstrosity in all of its forms. Written during a time in which scientific, political and economical upheaval, the novel depicts mans desire to uncover every secret in the universe, while confirming the importance of the emotions that make us human, instead of monsters. But, what is considered to be a monster? When one thinks of a monster the first thing that comes to mindRead MoreMary Shelley ´s Frankenstein; Or, the Modern Prometheus, an Analysis of the Subtitle1219 Words   |  5 Pagesof creation.† (Shelley 37). Ab initio Victor Frankenstein, the main protagonist, is being put on a level with Prometheus through the subtitle. An indication that Mary Shelley did indeed have the myth in mind as she wrote the novel, is not only her subtitle, but moreover the parallels between the Prometheus myth and Frankenstein, which are undeniable. The title itself gives a lot away of th e story which follows. It links the modern world with the ancient Greek myth. Victor Frankenstein â€Å"steals† theRead MoreMary Shelley s Frankenstein And The Modern Prometheus1141 Words   |  5 Pagessomeone, do you think that you would take that chance? Prometheus is a Greek God who gave mankind fire, which had been stolen from Mount Olympus. â€Å"Frankenstein, or the Modern Prometheus,† by Mary Shelley is about a man name Victor Frankenstein who creates a â€Å"monster† and tells the story of the lives of each character, and the conflict between Frankenstein and his creation. Victor Frankenstein tried to play God in â€Å"Frankenstein, the Modern Prometheus,† by creating a his own specimen, giving his creationRead MoreMary Shelley s Frankenstein : A Modern Prometheus822 Words   |  4 PagesAllusions in Frankenstein: A Modern Prometheus Mary Shelley’s cautionary horror tale, Frankenstein: A Modern Prometheus, portrays the deadly consequences of callous indifference to life. Throughout the novel, Shelley employs allusions to the Prometheus myth, Paradise Lost, and â€Å"The Rime of the Ancient Mariner.† Through these allusions, Shelley illustrates the creature’s yearning for love and acceptance, and Victors lack of love and compassion which leads to his ultimate destruction. In the firstRead MoreMary Shelley s Frankenstein And The Modern Prometheus1470 Words   |  6 PagesIn Mary Shelley’s Frankenstein; Or, the Modern Prometheus: The Original 1818 Text Third Edition she presents the story of a man named Victor Frankenstein and his creation. The story is told through Robert Walton, a man at sea who meets the estranged Victor Frankenstein and shares Victor’s story to his sister, Margaret Saville through a series of letters. Through these letters we get an insight into the life of the Frankenstein family as well as the relationship Victor has built with his creatureRead MoreMary Shelley s Frankenstein And The Modern Prometheus1291 Words   |  6 Pages Mary Shelley’s Frankenstein, also known as The Modern Prometheus, is a gothic science fiction novel set in the eighteenth century. Though the story starts off with letters narrated by Robert Walton, who hopes to find a new passage from Russia to the Pacific Ocean, the main protagonist in the story is Victor Frankenstein. Victor Frankenstein was a swiss boy, born in Geneva, who grew up with a passion to find the â€Å"secret of life.† After attended the university at Ingolstadt and learning everythingRead MoreMary Shelley s Frankenstein - The Modern Prometheus946 Words   |  4 PagesFrankenstein by Mary Shelley is a Gothic novel which revolves around the concept of men overtaking the role of God by attempting to create life, which is successfully depicted through the character of Victor Frankenstein who creates and brings life to the â€Å"monster†, unaware of its consequences and responsibility. Similarly, the mythological story of â€Å"Prometheus† re volves around the young Titan who in attempts to help mankind, wages war with Jupiter by providing men with fire and how to utilize it

Mediating Role Of Trust And Commitment On Members †Free Samples

Question: Discuss about the Mediating Role Of Trust And Commitment On Members. Answer: Introduction The purpose of this task is to provide a brief overview of the impact of employee performance on the customer retention in the hospitality industry. In hospitality industry, it is very important for an organization to satisfy the needs of their employees so that they can provide qualified services to the customers in the external market. As this hospitality industry is completely based on the activities initiated by the employees and how they welcome the customer so the independent variable in the case is the performance of employees and the dependent variable is the customer retention. Independent variable refers to the factor which affects the other factor and is not dependent upon any other factor for their working. The independent variable is not dependent on any other factor for their working. The independent variable is not dependent on any other variable for making changes and variations in their activities. Thus, in this case employee performance is independent variable on th e rationale of with customer retention acts. Also it should be noted that employee performance directly affects the customer retention process of the company in the hospitality industry, as if the customer makes a second visit in the same organization then it means that they are satisfied with the services provided by the employees in the company and want to entail it again. But if the employee turnover in the company is high then the customer would not get satisfied next time and will not use the services again. So, this is the problem in the scenario of employee performance and customer retention. Further, the task will discuss regarding the impact of employee performance on customer retention in hospitality industry. The task explains a literature review on both the independent and the dependent factors that are employee performance and the customer retention. Adequate theories support the explanation about the concepts and co-relation with of both the aspects as well. More details about the task are discussed below: Literature review Employee performance (independent variable) Every organization is formed with a view to establish and attain reputation in the target market. These organizational objectives can only be achieved with the help of men, machine, material and money. Among all these resources manpower is the most important resource which helps an organization to work effectively. According to Akah, 2010 as machines are used by manpower to produce goods for the company, and material and money are investment by the manpower to increase the efficiencies of the companies in the external market. Every organization demands the need of highly skilled and efficient manpower to grow their business in the international market as well. Talking about the hospitality industry, it should be noted that the owners or the board members of the company do not visit tourist places with the visitors and enlighten them about the sight scene, but the guide travel with them and help them to gain pleasant experience. Also in the company, employees are face of the organizat ion that interact with the customers in the environment, attract them and ask them to attain the services of the company (Han, Hyun, 2015). So, it is very important for the managers to monitor the performance of the employees and satisfy them so that they can further satisfy the needs of the clients in the organization. Further different employees in the company perform different types of job but all of them are ultimately connected to the production of the company and customer retention process. Thus it is important that employees performance act shall be seriously understood and sincere efforts must be inputted in this direction. If the management of the company will initiate to help the employees to learn, then they will grow and grab the opportunities which will help the company to sustain in the market. As said by Shields, et al., 2015, the hospitality industry is a service industry; initially talking about service industry, it is an industry which do not supply products in the market instead services are provided by them to satisfy the requirements of the customers in the external environment. So, it should be noted that the whole hospitality industry is dependent upon how their employees work in the organization to retain the customers from the market. All depends upon the discretion of the employees only how they greet and treat to the customers in the environment, as all the visitors travel to have a pleasant experience. So, it is important for the companies to provide pleasant experience to the customers while travelling with them for which they need to satisfy the employees needs and motivate them to perform better in the market (Appendices 2). Further in order to maintain the performance of employees, it is very important for the companies present in hospitality services indu stry that they need to stimulate the employees to perform better because people management will significantly impact the performance of the employees (Eid, 2015). Performance management of an organization has significant impact on the performance of the employees. As discussed above, the problem of high employee turnover is leading dissatisfaction among the customers in the environment due to which retaining of customers has become a difficult task. Further, it should also be noted that satisfaction of employees leads to satisfaction of customers in the market so the organization needs to find ways through which they can increase the satisfaction of employees in the organization and retain them (Net Survey, 2017). In the view of Mone, London, 2014 talking about the performance of employees, it should be noted that there are many ways through which their performance can be judged and rectified in the market. Any person raises the standards of their performance in the market only when they receive some additional benefit out of it. So, apart from the gross pay if the employees will get paid for the work which they have done above their job process, then they will gain the sense to work more so that they can earn better. Performance management is the way through the organization can identify the requirements of the employees in the market and satisfy them so that they can further satisfy the requirements of the customers efficiently and retain them in the organization. According to Oki, 2014 performance management method evaluates the performance of the employees and provides them monetary and non-monetary benefits accordingly which motivates the employees to improve their performance. This meth od also helps the organization in seeking the issues related to the job of the employees and solve to earn customer satisfaction. The gap analysis is a part of the performance appraisal plan which helps and organization to identify the gap in the growth of the organization and rectify them (Appendices 1). Also the performance appraisal method provides clear objectives to the employees in the organization on which they have to work. Further there are many aspects which influence the performance behavior of employees in the organization like, workplace environment, pay scale of employees, equality in the organization. The theory of X and Y successfully measures the performance of the employees in the organization. This theory was developed by Douglas McGrgor in the late 1960s. The theory describes two different attitudes toward the workforce motivation. It was assumed that the companies follow one of these approaches. The theory X approach says that the management of the organization feels that the employee is lazy and avoids working for the betterment of the organization. Due to which the managerial team becomes obliged to closely supervise the task performed by them and control their activities as well. The companies under this process follow a hierarchical structure with narrow span of control at each level for the efficient and effective employees. The theory X suggests that the employees have the capabilities to work and perform better they will show a little interest in the activities of the organization (Cascio, 2018). The managers who get influenced by the theory X says that, at the end th ere is one person who is to be blamed for the incompetency of the company. The managers in this case show the pessimist view for the employees as they believe that most of the employees in an uninterested way in the organization and the higher authority need to regularly check their work order to improve their performance in the organization. Under the theory Y, the managers assume that the employees of their company are very ambitious and dedicated towards their company. The employees work with great responsibility and they have a sense of self control and self-direction within them. Under this case the managers show full trust on their employees believe that they do not need to regular monitor their growth is they are self-insisted to grow and expand. The employers in this case says that if the employees will get right conditions to work and strong motivation then it will increase their satisfaction which will subsequently positively affect their performance as well. The managers try to remove the barriers and provide pleasant environment to the employees to work (Cascio, 2018). Thus, Theory Y is a positive side of growth of growth of the employee performance in an organization. Customer retention (dependent variable) Customer retention is defined as the activities and actions that are taken by corporations in order to improve the number of loyal customers who prefer to buy or use products or services of the company. According to Roberts-Lombard (2011), the primary objective of customer retention program focuses on assisting organisations in order to retain as many customers as possible. The firms use customer loyalty and brand loyalty initiative to increase the number of loyal customers. The practices or actions for customer retention starts right after the first contact a consumer has with the corporation. The process of customer retention continues throughout the lifetime of the relationship which exists between the customer and the organisation. Roberts-Lombard (2011) stated that in this process, the corporations sell products to consumers who already have a relationship with the firm which is an effective way of growing companys revenues since the enterprise does not have to educate, attract and convert new customers. In case of the hospitality industry, organisations receive a number of benefits because of customer retention such as increased sales, brand loyalty, easy market capitalisation and others. The marketing cost of hospitality companies reduces due to effective customer retention since they advertise their products or services to consumers who already have expressed interest in the firms services. IBOJO (2015) mentioned that the engagement of customers with the brand assists organisations in capitalising on their experiences with the firm. Customer retention also assists in sustaining a companys future growth since it assists organisations in maintaining a competitive advantage over competitors due to consumer loyalty which also leads to adding new customers. In recent years, corporations in hospitality sector focus on customer retention since many studies have proven its effectiveness. Eid (2015) depicted that the consumer profitability tends to increase for companies that have a high number of customer retained since the management focuses on implementing appropriate strategies and firms resources towards effective customer retention. In order to improve customer retention, organisations focus on setting customer expectation to eliminate uncertainty regarding firms products or services. As per Eid (2015), the hospitality companies have to become customers trusted advisor that builds trust and loyalty in their relationship. Organisations are required to take a proactive approach to eliminate problems before they occur which makes the consumer experience personal which resulted in strengthen the bond between them. In the process of customer retention, employees play a crucial role. The senior level management did not interact on a regular basis with consumers; they implement policies which are required to be followed by employees in order to improve customer retention. Han Hyun (2015) provided that the employees who work face-to-face with consumers are able to determine their level of satisfaction which assists in keeping them with the corporation and preventing them from looking anywhere else. Employees who deal directly with customers required to meet customer needs and fulfil their requirements in order to improve customer retention rates. Employees influence the business environment positively by analysing the way in which they deal with the consumers. As per Han Hyun (2015), they perform the activities of performance building and representing the products which lead to increasing customer retention in a firm. In order to maintain consumer trust and commitment in firms products and services, corporations are required to implement policies of relationship marketing. More specifically, hospitality organisation can implement the Commitment-Trust Theory of relationship marketing in order to improve customer retention. According to Hashim Tan (2015), the theory provides that there are two fundamental factors which contribute to customer retention, trust and commitment. The theory provides that corporations should focus on fulfilling consumers demands and honouring their commitments towards them. Instead of focusing on short-term profits, the enterprises should implement the principles of trust and commitment which sustains their future growth. Hashim Tan (2015) provided that Trust is defined as the confidence which both parties have a relationship that the other party wont take any harmful actions against the interest of a party. Commitment is referred as a long-term desire to maintain a valu ed and fulfilling relationship. Wang, Wang Liu (2016) stated that organisations focus on maintaining the trust and commitment in their relationship with customers since it increases their loyal towards the brand which contributes to customer retention. In the hospitality industry, the mutual loyalty allows both parties to fulfil their needs since the consumers get services as per their requirements and companies increase their profits due to customer retention. In the hospitality industry, the implementation of Commitment-Trust theory is suitable since the customers are looking for high-quality services for their preferred brands. Leeman Reynolds (2012) mentioned that the firms are required to focus on the requirements and demands of customers in order to ensure that they provide them a positive experience. Customer satisfaction is a key focus for companies in the hospitality industry since it resulted in increasing their profitability and brand value. The customers prefer to recommend and select the services of a hospitality company that provide effective services to its customers. Customer retention is a dependent variable since it is affected by a number of factors which are not in control of the enterprises. The factors which are in control of companies include employee performance, effective customer-oriented policies and others. In the hospitality industry, employees play a crucial role in providing high-quality services to customers . Employees deal with various requirements and demands of customers, and they can provide high-quality services to them in order to ensure that they are satisfied with the company. Therefore, the establishment of commitment and trust between employees is critical to the success of an enterprise in the hospitality industry since it leads to increasing customer retention. As per Sashi (2012), with the popularity of social media and online services, it has become easier for customers to rate and provide their feedback regarding a companys services which encourage other customers to select the services of the firm as well. Therefore, effective services of employees resulted in increasing customer retention which provides corporations a positive brand image which increases their profits. The co relation between employee performance and customer retention There is a significant co-relation between the independent variable (employee performance) and the dependent variable (customer retention) in the hospitality industry. As discussed above, the Commitment-Trust theory assists organisations in increasing their customer retention rate by establishing mutual loyalty between customers and the firm. The theory provides the importance of customer satisfaction in order to improve customer retention rates. The hospitality industry, the satisfaction of customers, is directly influenced by the performance of employees. According to Arnold, Fang Palmatier (2011), effective performance resulted in fulfilling the requirements and demands of customers which increase their satisfaction level. Therefore, it can be stated that there is a substantial impact of employee performance on customer retention because there is a co-relation between them. As compared between the 4M of the hospitality industry, manpower is most important since employees directly deal with customers in order to provide them high-quality services and fulfil their demands. As per Yee, Yeung Cheng (2010), in the hospitality industry, the employees directly interact with customers; therefore, their performance has a direct influence on customer retention. The customer retention rate increases if the performance of employees is effective. In the hospitality industry, the customers are looking for high-quality services from companies in order to ensure that they remain comfortable and relaxed during their vacation or business meetings. Effective services from employees establish a positive relationship between company and customers. Different factors influence the performance of employees such as job dissatisfaction, work stress, heavy workload, disputes and others. Yi, Nataraajan Gong (2011) stated that the corporations are requiring evaluating these factors and implementing appropriate theories to address these issues. After addressing these factors, the employees are able to improve their performance which leads to higher customer satisfaction rates. As per the Commitment-Trust theory, it is necessary that a level of trust is established between employee and customer which can be achieved by their effective commitment. Therefore, companies in the hospitality industry should focus on improving employee performance since it directly influences customer retention. Conclusion Thus, in the limelight of above mentioned events it should be noted that both the process employee performance and customer retention are interlinked to each other but the employee performance is the independent variable whereas customer retention is the dependent variable. The employee performance is also affected through many aspects which are discussed in the above mentioned task and the customer retention is directly linked with employee performance. When the employee will attain satisfaction then they will perform efficiently and when the employees will perform efficiently then the customers will gain satisfaction with services of the organization. And if the customers will gain pleasant experience while traveling with the company then they will make repetitive sales for the same organization and hence retention of the customers of the company will be implemented. Thus, it should be noted that it is very important for the organization to satisfy the customers in the organization then only the dependent variable that is the customers will company will gain retention of customers in the organization. Thus, the above mentioned task explains the literature review on employee performance and customer satisfaction with specific theory and co relation between them. The report justifies the requirements of the task. References Akah, N. W. (2010). Employee Motivation and Performance: Ultimate Companion Limited. Douala-Cameroon, Masters Degree Dissertation, Mikkeli University of Applied Science. Retrieved from https://books.google.co.in/books?hl=enlr=id=mqKNCgAAQBAJoi=fndpg=PR8dq=employee+performance+managementots=P5Wro7Ldzisig=w8XrHhIGIf4Qg2JYfVVIAQrD89A#v=onepageq=employee%20performance%20managementf=false Arnold, T. J., Fang, E. E., Palmatier, R. W. (2011). The effects of customer acquisition and retention orientations on a firms radical and incremental innovation performance. Journal of the Academy of Marketing Science, 39(2), 234-251. Retrieved from https://s3.amazonaws.com/academia.edu.documents/39280381/18_Acquisition_and_Retention_Orientations.pdf?AWSAccessKeyId=AKIAIWOWYYGZ2Y53UL3AExpires=1519367843Signature=2mAwSHQD8r0QTsUcmsC0tsA0TpI%3Dresponse-content-disposition=inline%3B%20filename%3DThe_effects_of_customer_acquisition_and.pdf Cascio, W. (2018).Managing human resources. New York City: McGraw-Hill Education. Retrieved from https://s3.amazonaws.com/academia.edu.documents/6473908/583915094.pdf?AWSAccessKeyId=AKIAIWOWYYGZ2Y53UL3AExpires=1519357964Signature=ydUhd02do%2FJpc0FHbALjCPRP%2FBs%3Dresponse-content-disposition=inline%3B%20filename%3DManaging_human_resources.pdf Eid, R. (2015). Integrating Muslim customer perceived value, satisfaction, loyalty and retention in the tourism industry: An empirical study. International Journal of Tourism Research, 17(3), 249-260. Retrieved from https://s3.amazonaws.com/academia.edu.documents/38887930/3-_IJTR-MCPV.pdf?AWSAccessKeyId=AKIAIWOWYYGZ2Y53UL3AExpires=1519367371Signature=UISSq%2FrbsFpdsF6PSFWyBzZdgiQ%3Dresponse-content-disposition=inline%3B%20filename%3DIntegrating_Muslim_Customer_Perceived_Va.pdf Han, H., Hyun, S. S. (2015). Customer retention in the medical tourism industry: Impact of quality, satisfaction, trust, and price reasonableness. Tourism Management, 46, 20-29. 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My 2017 Quarterly Goals for My Freelance Writing Business

I havent talked at all about my quarterly goals on this blog. While I have yearly goals set for this business, Im finding that if I break it down in quarters it makes it a bit easier to accomplish. I find that when I publicly share my goals, I inspire others, but more importantly, motivate myself and hold myself accountable to accomplishing my goals. I did lay out my yearly goals for my freelance writing business, but didnt share them on my blog.   Why? Well, a lot of the big goals coincide with my goals for Twins Mommy (my other site). But, I do want to share my quarterly goals that are directly related to my freelance writing business. In the first quarter of the year, my main goals during that time was to fix my free email course and revamp and relaunch my Write Your Way to Your First $1k course. My free email course gets a lot of subscribers in a day. But, looking at the click-through rates and open rates, I found  it goes down a lot towards the end. I have a sales funnel set up for my free email course. The free course teaches you how to land your first client and I make sure to mention my comprehensive course to help them make a living as a writer. But, a lot of subscribers werent reading or opening their emails. I have since learned that my course is going to promotions. So, I have to remove all images and optimize my free course so that people want to open the next email. Did I do that in Q1? Nope. Still in progress. But my second goal of revamping and relaunching my Writeto1k course was accomplished. I came back with a brand new and high-converting sales page (which I love! My husband designed it and I wrote the copy. We make a good team!). I also did five days of Facebook Live streams over on my Facebook page  (that I put on my blog too!) that got people excited about the course. It boosted my sales considerably and Im happy that my course is helping so many aspiring writers that want to make a living with their writing! So, whats in store for Q2? Quarterly Goals for 2017 For the next quarter, my goal is to create another course. For the longest time, I was going to turn my successful Book Clients in 30 Days challenge for my course students into a course. But, Im dragging my feet with this project and for some reason, Im not hooked on it yet. While it may turn into a course later, for now its on hiatus. What I think is better for me at this point in my business is to create a front-end sales funnel. What this means is creating a tripwire product that introduces me and my brand and makes people comfortable buying. Its typically a low-priced offer that packs a lot of value nonetheless. So, Im toying with the perfect tripwire product that people will find valuable and wouldnt mind paying a few dollars for. I know it will be video based and not an eBook. Video is something Ive been becoming more comfortable with since the five days of Facebook Live over on my Facebook page. I really enjoy and like that medium over doing a webinar for example. I can set it up in minutes, have my notes, engage with the audience easily and be finished in 30 minutes or less. My other goal is to optimize my sales funnels for my email list. Right now my free email course generates the most subscribers in a day, but I have other freebies that people opt-in to. I also created a new one and am working on a sales funnel to introduce my course and will do the same on another freebie I have on the blog. Part of this goal is also having a CTA at the end of my blog posts. Im putting my latest freebie at the end of my blog posts (and I made it my lead magnet on my homepage too) as I feel this is a highly valuable guide that a lot of freelance writers need help with (boosting their freelance writing income). Finally, I am collaborating with another freelance writer on doing a course. She will do most of the content and setting it up. My role is providing a guest lesson for her course and Im excited as this is the perfect compliment to Write Your Way to Your First $1k! Im not sure when it will launch but Im excited about it and happy that I accomplished videoing the lesson! As for my service-based business, Im not looking for more clients; I have enough, but am always open to collaborating with my ideal client. So, what this means is Im not actively pitching and Im not negotiating on new inquiries. But, if an influencer approaches me for ghostwriting or a popular digital native brand wants my service, Im not going to say no! Im still a freelance writer. I love writing and blogging and I love networking and collaborating with others. But, for now, my focus is on my course students and product creation. Where I Am Right Now Im sitting in a nice place right now. I have diversified my income to include not only writing projects and course sales, but also affiliate marketing. My Twins Mommy blog is growing and Im getting ready to create a product for that audience as well. My twins are also getting better at playing nicely and having quiet time. They just turned 4 years old and will attend school this fall and they are super excited. My daughter is in dance class, my son is in karate and both are in gymnastics and soccer. With the business doing well and my twins getting older, our plan as a family is to take a vacation. Its tentative, but something that I feel would be great for the twins and make lasting memories before they start school! Over to you – what are your goals for for freelance writing business? Would love to hear about them in the comments!